THE SECRET TO FASHION STARTUPS SUCCESS: US

BRAND AND PRODUCT CONSULTING, MENTORING AND WORKSHOPS FOR FASHION AND WELLNESS BRANDS

Meet Paula

I’ve spent the last 20 years working across the global fashion industry, shaping products, building ranges and navigating sourcing at scale for major international brands.

My career has taken me from trading internationally across Europe, the US, Brazil and the Far East, to living in China for over three years, where I led product development and sourcing teams at the heart of production. That experience gave me a deep, practical understanding of how products are truly made — from fabric decisions to factory relationships and timelines.

Alongside consulting, I’m also the founder and Creative Director of Flowfit Activewear. Building Flowfit means I don’t just advise from theory — I’ve lived the founder journey, taking an idea from concept to a brand loved by its end customer.

Today, I bring together industry expertise and real founder insight to support fashion brands with thoughtful, hands-on guidance — helping founders build strong, considered businesses with confidence.

ABOUT ME

Our Services

  • A focused strategy session to bring clarity, direction and confidence to your brand.

    If you’re at the early stages of building your brand, it’s easy to feel overwhelmed by decisions — from defining your positioning to shaping your first product range.

    This 60-minute coaching session is designed to give you clear, strategic direction so you can move forward with confidence and avoid costly missteps.

    Includes:

    • 60-minute strategy session (Zoom)

    • Brand positioning & differentiation

    • Product range feedback (or idea validation)

    • Sustainability positioning guidance

    • Post-call action plan (PDF)

  • 6-Week strategic partnership for brands preparing to launch, relaunch or reposition with clarity and confidence.

    Launching a brand — or preparing for a relaunch — is a defining moment. The decisions you make at this stage shape your positioning, product clarity, customer perception and long-term success.

    This 6-week intensive is a focused, hands-on strategic collaboration designed to refine your brand foundations, sharpen your product direction and prepare you to go to market with strength and alignment.

    Includes:

    • Initial Consultation Call. A deep-dive strategy session to refine your vision, answer key questions and define your tailored action plan.

    • Ongoing Strategic Collaboration. Over the 6-week period, we work through the agreed priorities with structured guidance and feedback.

    • 30-Minute Midway Follow-Up Call to answer emerging questions, refine direction and ensure momentum.

    • 30-Minute Final Review Call to conclude the action plan, align next steps and ensure clarity moving forward.

    • Brand DNA & mission refinement

    • Product range planning (SKUs, colours, fabrics)

    • Sustainability storytelling and application (how to communicate it and embrace it in your product)

    • Go-to-market strategy

    • Email Support Throughout. Direct access for questions, refinements and strategic reassurance during the full 6-week period.

    This is not just advisory support — it is strategic partnership at a critical stage of your brand journey.

    By the end of the 6 weeks, you will have the clarity, structure and direction to launch or relaunch with purpose and confidence.

  • For brands struggling to bring their product vision to life.

    One of the biggest challenges founders face is moving from concept to credible production. Finding the right factory, understanding MOQs, navigating sampling, managing communication, ensuring quality — it can quickly become overwhelming and costly.

    This sourcing package is designed to bridge that gap.

    We connect your brand with trusted, accredited, high-quality manufacturers aligned to your product category, scale and values.

    Includes:

    • A comprehensive questionnaire to outline your needs and expectations

    • A 30-minute consultation call to refine your vision and answer initial questions

    • Personalised sourcing tailored to your brand, budget and product category

    • A 30-minute follow-up call to present results and guide you through the next steps

    This is not a generic supplier list. It is a strategic sourcing process tailored to your brand’s needs, stage and budget.

  • For founders who need sharp thinking, honest insight and confident decisions — fast.

    Building a brand requires constant decision-making. When you're too close to it, everything can feel urgent and unclear at the same time.

    This 90-minute mentoring intensive is designed to cut through the noise.

    It’s a focused, founder-to-founder session where we tackle the challenge that’s keeping you stuck — and create a clear way forward.

    Includes:

    • Pre-call strategy form. Before the session, you’ll complete a detailed form outlining your current situation, challenges and goals. This ensures our time is focused, strategic and productive from the first minute.

    • 90-Minute deep dive session. A structured but flexible conversation tailored entirely to you.

    • We can cover any topic, including:

      • Brand positioning & refinement

      • Product direction & development

      • Sustainability strategy

      • Launch planning

      • Go-to-market questions

      • Pricing & commercial thinking

      • Founder confidence & mindset

      • Navigating difficult decisions

      No topic is off-limits.

    • Follow-up notes and resources. So you leave with clarity — not just conversation.

  • For founders ready to build with clarity, structure and long-term thinking.

    Launching and scaling a fashion or activewear brand requires more than one-off advice. It requires consistent strategic thinking, accountability and experienced guidance at every key decision point.

    This 3-month mentorship is designed as a close working partnership — supporting you through critical product, launch or growth milestones.

    Includes:

    • Bi-Weekly Strategy Calls

      Structured 1:1 calls every two weeks (6 sessions total).

      Each call is focused, strategic and outcome-driven.
      We review progress, refine direction, troubleshoot challenges and make clear decisions.

    • Voice Note & Email Support - This ensures momentum is never lost between sessions.

    • Launch or Product Milestone Support

      We focus on a key milestone during the 3 months, such as:

      • First sampling stage

      • Final range confirmation

      • Pre-launch positioning

      • Website & messaging alignment

      • Launch execution

      • Investor or buyer preparation

      The mentorship is structured around helping you reach that milestone with clarity and confidence.

    The Outcome

    By the end of 3 months, you will have:

    • Clear brand foundations

    • A structured and viable product direction

    • Greater confidence in supplier conversations

    • Defined next milestones

    • Stronger strategic thinking as a founder

    Most importantly, you’ll feel supported — not alone — during one of the most demanding stages of building a brand.

  • Developing a product range is one of the most complex — and costly — parts of building a fashion brand. From sourcing the right materials and suppliers to making confident product decisions, it’s easy to feel overwhelmed or unsure you’re making the right calls.

    This consultancy is designed for founders who want experienced, hands-on guidance through the sourcing and product development process — without hiring a full-time product or sustainability lead.

    Who This Is For

    This service is ideal if you:

    • Need support to translate your product idea and brief to the supplier

    • Need support to build a strong and reliable supply chain

    • Want to source materials without compromising performance or quality

    • Need support navigating suppliers, fabrics and development decisions

    • Want to avoid expensive mistakes and unnecessary sampling

    • Prefer ongoing, strategic support rather than one-off advice

    How I Support You

    I work closely with you to bring clarity, structure and confidence to your process.

    Support include:

    • Sustainable fabric and material guidance (fit for purpose, regenerated, plant-based, performance-led, price point levels)

    • Supplier and sourcing strategy support

    • Product range planning (SKUs, functionality, colour direction)

    • Development timelines and critical path guidance

    • Sampling and iteration feedback

    • Fit, functionality and performance considerations

    • Sustainability positioning aligned with your product decisions

    This is not a factory introduction service — it’s strategic, founder-level support designed to help you make better decisions at every stage.

    How Does the Program Works

    • Monthly advisory support

    • Scheduled strategy calls - bi-weekly

    • Ongoing feedback via email or voice notes

    • Support aligned to your development timeline and milestones

    Packages are tailored based on your stage, complexity and level of support required.

    How Much Is The Investment To Work With You?

    Costs vary depending on the scope and involvement needed, but as a guide, this service starts from £1,150 per month, excluding suppliers sampling fees.

    Once we understand your vision and needs, we can recommend the best approach based on your budget. Book your free discovery call.

Secure your spot

If you’re ready to build with clarity and intention, secure your session below.

Each booking is prepared for in advance to ensure our time together is strategic, focused and impactful. Availability is limited to maintain a high level of support.