Who we are
About Me
I’ve spent the last 20 years working at the heart of the global fashion industry, helping brands bring products to life — from initial concept through to sourcing, development and delivery.
My career has taken me across international markets, working with some of the world’s most recognised fashion retailers, and living in China for over three years running product development and sourcing teams. During this time, I’ve traded across Europe, the United States, Brazil and the Far East, giving me a deep, practical understanding of how fashion brands operate on a global scale.
But beyond titles and markets, what has shaped my work most is being close to product — understanding fabrics, fit, functionality and the real-world decisions that determine whether a collection succeeds or struggles.
From Industry Insider to Founder
Alongside my consulting work, I’m also the founder and Creative Director of FlowFit Activewear.
Building FlowFit meant stepping fully into the founder’s role — navigating uncertainty, making investment decisions, learning through trial and error, and turning an idea into a brand that resonates with its customers. I understand the pressure of getting things right, balancing creativity with commercial reality, and building something meaningful from the ground up.
This founder perspective shapes everything I do. I don’t advise from theory — I support from lived experience.
Why This Matters for You
Whether you’re developing your first collection or refining an existing range, working with us means you’re supported by people who genuinely understand product — from fibre to finished garment — and who care deeply about helping you build something strong, considered and lasting.
If you’re building a fashion brand and want experienced, founder-level support, I’d love to hear more about what you’re working on.
How I Work
My approach is practical, honest and considered. I believe strong brands are built on clear foundations: thoughtful product development, realistic sourcing strategies, and sustainability that is embedded into decisions rather than layered on as a message.
I work closely with founders to bring clarity to complex processes, helping them move forward with confidence — without overwhelm, unnecessary costs or greenwashing.
Working Alongside My Mum, Lia
One of the most special aspects of my work is that I collaborate closely with my mum, Lia, who brings over 40 years of experience in fashion product development and fabric development.
Lia has spent her career working hands-on with fabrics, mills and manufacturers, developing materials and products with a deep understanding of quality, performance and longevity. Her knowledge of textiles, fabric innovation and product construction adds an invaluable layer of expertise to our work.
Together, we combine:
Contemporary brand and founder-led insight
Deep technical product and fabric knowledge
Decades of real-world industry experience
For founders, this means access to both strategic guidance and generational craftsmanship — a rare combination in today’s fast-moving fashion landscape.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!